Salone perfect launching ground for always-on anytime 3D sales tool

Vianen (NL)/Milano (IT) – 7 April 2011

Vianen (NL) /New York– 25 October 2010.

Today NedSense enterprises nv announces that on the tails of LOFT’s launching customer Rubelli, they now have signed a contract with daughter company Donghia Inc. in New York for the implementation of LOFT to extend Donghia’s service levels through a virtual presence in its physical show rooms around the US.

In a first phase Donghia and Rubelli will focus on merging the impressive width of their joint collections online – fabrics and furniture, displayed in an unlimited combination on a 24×7 anywhere basis. Sales executives will be equipped with iPads on which they can demonstrate the power of the LOFT through its combinations of Rubelli fabrics and Donghia furniture in a mobile, ‘always on’ fashion. This will radically reduce physical showroom and sample costs and enhance the customer experience in the conceptual and visualization stage to unprecedented levels. Ultimately LOFT will be the design engine that facilitates designers to visualize customized designs for clients.

Andrea Rubelli, CEO of Donghia US and Rubelli states: “The combination of the exquisite furniture range of Donghia with the unlimited possibilities of the Rubelli and Donghia fabrics, create a specter that is hard to visualize and nearly impossible to demonstrate physically in every single showroom. With LOFT, which we have been testing at Rubelli in Italy, we can deliver an online sales tool, as well as a 24×7 virtual showroom that benefits our sales team and our clients alike. The sales teams have the entire ranges at their fingertips and can give customers the real life experience of viewing it ‘as is. We have been looking for a tool like this for the past ten years and we found that only NedSense has the experience needed to simulate our fabrics on screen in the appropriate way.”

Pieter Aarts, Chief Executive Officer of NedSense enterprises n.v. states: “Once again LOFT proves its versatile character by the way companies implement it in their own strategy. The success at Rubelli has led to this success with Donghia, where in a very staged approach the company embraces the 24×7 economy. LOFT opens up Donghia’s windows to clients around the globe and offers its end customers an unparalleled personalized experience when demonstrating the fabrics on furniture of their choice and vice versa, to the level where one could almost touch by sight”

Donghia is currently implementing phase 1 of the project and is expecting to be fully live by spring 2011.

Download this press release

Vianen (NL) – 23 March 2010.

Today NedGraphics announces that it is implementing its LOFT customer experience engine at the leading top quality textile group Rubelli S.p.A. in Italy. Rubelli will deploy the technology in order to facilitate and enhance the relationship with its agents, designers and resellers by offering them an online showroom experience, which they can access to create their customers’ real environment and specifications in a highly visible manner – anytime, anywhere.

Rubelli and NedGraphics have worked together over the past twenty years in the field of CAD CAM technology. At the time of the launch of LOFT in 2009, Rubelli expressed an interest in being a launching customer in order to support their vision and strategy in the textile industry. The company recognizes that in addition to supplying top level textile products in terms of quality and creativity, they must support their customers – resellers and agents – in their sales and marketing processes. The LOFT customer experience engine allows Rubelli to offer a showroom experience anytime, anywhere with the full collection, offer customers the ability to demonstrate various textiles on the customer’s desired real object through the unique LOFT 3D scan technology and extend their client services offering with tools to offer superb imaginations of their full range of textile on any object of choice to their end clients.

Andrea Favaretto Rubelli, Chief Executive Officer at the Rubelli group states: “We are acutely aware that in this highly competitive industry we need to offer more than our unique products. Our goal is to add to the traditional ‘brick and mortar’ showroom concept by offering our customers a modern tool-set which they can access anytime, anywhere across the full width of our product range. The LOFT customer experience engine maps this strategy and we are therefore delighted to build on our longstanding relationship with NedGraphics by becoming a launching LOFT customer”.

Pieter Aarts, Chief Executive Officer of NedSense enterprises n.v. states: “We have always experienced that Rubelli is a frontrunner when it comes to deploying new technology in their industry. It therefore made sense to start talking to them as we were mapping out our LOFT specifications. The LOFT toolset will enable them to bond even closer with their customers through the quality of the sales process, which hugely empowers the resellers, agents and designers. We believe this project is the cornerstone for a new dimension in our partnership and we are honored to work side by side with such a reputable firm, that understands how to marry tradition and innovation in a convincing manner.”

Download this press release

Today Blue Fox Enterprises NV announces the completion of its legal name change to ‘NedSense enterprises n.v.’.

Vianen (NL) – 7 January 2010

The company also announces that as of Monday January 11, 2010 it will change its NYSE Euronext trading symbol from „BLFOX‟ to „NEDSE‟ and its ISIN code to „NL0009312842‟.

Pieter Aarts, Chief Executive Officer of NedSense enterprises n.v. states: “The name change underlines our commitment to the new strategic direction we embarked on one year ago. The new name, which builds on the backbone of our core business entity NedGraphics, will strengthen our position in the textile and apparel segment. NedSense links the real and virtual world with a portfolio ranging from our market leading CAD CAM technology to the recently announced LOFTTM platform, with the aim to offer solutions that make sense and create tangible value to the commercial activities of existing and new customers.”

NedSense enterprises n.v. will serve as the umbrella brand for all company activities.

Download this press release

Vianen (NL) – 13 October 2009.

Today NedGraphics, a wholly-owned subsidiary of Blue Fox Enterprises NV, announces that merely one month after the product announcement, it has inked its first LOFT™ customer in Europe. The LOFT™ platform will be implemented over the next four weeks.

LOFT™ is a new technology platform designed to empower the clients of NedGraphics to engage directly with their customers and end-users. It offers designers and manufacturers opportunities to develop new product market combinations and it will enhance their ability to anticipate future trends in lifestyles and customer choices.

As a tool it is a perfect example of a ‘learning environment’ whereby the virtual and real world connect in order to create additional business value (sale of goods and services) and a lasting and enriching customer experience.

Pieter Aarts, CEO of Blue Fox Enterprises NV states: “We are delighted that our belief of the opportunities of this new platform so quickly translated into new business with an existing customer. This is exactly what we are aiming for: offering our loyal CAD CAM customers an opportunity to embrace the world of ‘physical virtuality’. We are very dedicated to support this innovative customer in this first implementation project and are thrilled by their confidence in our ability to do so.”

Download this press release

Vianen (NL) – 10 September 2009.

Today NedGraphics announces the launch of LOFT™ – a new on-line product suite as part of the strategic overhaul which has been taking shape since the appointment earlier this year of a new Executive Board of Blue Fox Enterprises NV (BFE), of which NedGraphics is a wholly-owned subsidiary. The product- and market leader position that NedGraphics has gained in its market segment shall thus be maintained and extended embracing the opportunities web technology offers.

Through NedGraphics, Blue Fox Enterprises NV (BFE) has held a leading position in CAD/CAM software for the fashion & textile industry for over 30 years. BFE uses its in-house know-how and expertise to both maintain its leadership position and to enter new markets.

LOFT™ is a new innovative technology platform designed to empower the clients of NedGraphics to engage directly with their customers and end-users. It offers designers and manufacturers opportunities to develop new product market combinations and it will enhance their ability to anticipate future trends in lifestyles and customer choices. As a tool it is a perfect example and enabler of new market approaches summarized in catch-phrases such as “mass-customization”, “high-value” economy and “customer experience platforms”.

LOFT™ is a customer-driven tool. Designers and manufacturers who are part of the LOFTTM business community will be able to offer current and future buyers through their websites the opportunity to upload their own pictures. LOFT™ allows them to convert these pictures into 3-D environments and to “play around” at their convenience with the products of the designers and manufacturers. This will lead to a much higher level of ‘reality’ in the virtual experience than anyone can offer today.

By making use of the latest technological developments in visualization and user-friendly interfaces LOFT™ will offer an exciting and engaging environment. At the same time it will offer the manufacturers and designers a wealth of insight and knowledge, through which they can serve their clients even better.

Jan-Hein Pullens, Chief Operating Officer of Blue Fox Enterprises NV states: “Since we took over the helm in January of this year we have been focusing on re-energizing and restructuring the company and the execution of the new business plan for its main operating company NedGraphics. As previously indicated the plan focuses on the realization of structural revenue improvements and the implementation of efficiency improvements in the organization for the next three years. We are very excited about the LOFT™ launch since we can offer our loyal and new customers a tool that will enable them to reach out to their customers. This is a clear win-win for all parties involved”.

Download this press release